The inclue! Media Inbox is one of a few RSS (real simple syndication) readers that can be used with Outlook and Outlook Express, making it as easy for users as reading their e-mail.

The new inclue! Media Inbox, version 1.2, includes features that make getting video and music content even easier. Users can enter a keyword search and get video updates delivered from Google Video, YouTube and other major search sources.

“Users primarily want to be entertained or informed,” said Inclue! CEO Nick Gogerty. “They are not video sharing because they necessarily like to operate computers and other devices. Just like when they sit down to watch television, they don’t want to have to run a through a chain of operations to finally get to see what they want. Once you are notified that a video or audio feed is available about a person or subject that interests you, you can watch or listen inside your e-mail.”

Another difference is the greater flexibility that inclue! Media Inbox users have for searching for and downloading videos and audios, instead of having to accept the sites’ configurations. “Typically, you have to go to the site’s homepage and do some navigating and exploring before deciding what you want to watch or hear,” Gogerty said. “Users get to define their own channels.”

“Say you want to watch videos about your city or neighborhood. Instead of going to, for example, YouTube, and searching, the inclue! Media Inbox will send any materials it finds directly to you,” he said.

The downloadable application is free and is seamlessly loaded into Outlook or Outlook Express programs as an add-in to the program.

Because of the increased simplicity and flexibility, Gogerty foresees a dramatic increase in the already explosive use of rich media feeds. Pointing to a study by ComScore Media Metrix that the average video user watches about two minutes a day at their favorite video site, Gogerty said he believed that “we could double or triple that, because we have made it a lot friendlier.”

He compared the benefits to newspaper deliveries: “It’s a lot more convenient to have your newspaper delivered right to your doorstep, than having to walk over to the corner newsstand everyday to buy your paper.”

Listeners of the eBay radio show were invited to download a custom inclue! eBay Radio power pack specially made for them.

eBay radio show host Jim Griffith has interviewed Nick Gogerty on air. (Section 6.) Nick spoke about the ways eBay fans can use inclue! to track auctions, and to listen to eBay radio in their email.

eBay users have a special benefit with inclue! as they can set up keyword auction alert feeds. Any user of eBay can put in an auction search for example “Chicago cubs autograph” and have auction notices sent to them. This is a great help for people looking for rare and unusual gifts and items on eBay.

inclue! also lets users add web feeds, video podcasts and audio podcasts from millions of websites and content engines such as YouTube and others.

People will now be able to have the music they want, like new releases from their favorite artists and hot tracks from their favorite genres, waiting for them in their inbox. One click will get them to the newest music in Hip Hop, Rock, Indie, Acoustic, Rap, Electronic, Pop, Alternative, Experimental and Instrumental thanks to inclue!’s breakthrough technology, which is available for free at www.inclue.com

The partnership will be the first instance of a music store inside of an RSS (real simple syndication) feed. Both companies are excited to give their members more relevant access to digital media and the steps they are taking towards a more democratic independent music market.

Rhode Island-based Amie Street has reinvented the online music business model by allowing prices of songs to fluctuate based on artist popularity and demand. Every song starts free on Amie Street and rises in price the more it is purchased, with a cap at 98 cents.

inclue! Media Inbox, a product of California-based inclue!, gives users the desirability of using their Outlook or Outlook Express email programs to avoid the bothersome task of surfing to select and play their videos and music. Instead of relying on a web search as defined by a browser, the user is empowered to define their own parameters, allowing greater control and flexibility.

Both recently established firms see their partnership as a natural progression of rapidly advancing and increasingly popular technologies. For example, both Amie Street and Inclue! have built-in social networks that allow users to become friends and recommend music with each other.

Nick Gogerty CEO of inclue! was quoted as saying, “we are excited to be a distribution channel for independent publishers and producers. We watch the future of media change daily right in front of us. Lucas has created one of the most interesting RSS feeds we have ever seen.”

According to Lucas Hrabovsky, CTO of Amie Street, “True rich media support for feeds has been lacking for too long. inclue! is taking this to the next level. We're really excited about the inclue! and Amie Street partnership because it will bring RSS functionality with rich media support to the masses.” inclue! is a small southern California start-up firm that makes a free RSS reader called the inclue! media inbox that comes preloaded with audio and video content. Inclue! helps publishers and producer grow their audience relationships by delivering content.

Launched October 4, 2006, by founders Elliott Breece, Josh Boltuch and Elias Roman, Amie Street is the first online music community designed to discover and promote independent artists. Amie Street helps increase exposure and revenue for new artists through an innovative, demand-driven pricing model based on recommendations by, and rewards for, customers who endorse their favorite music on the site.

Gogerty went on to say “my wife is an eBay junkie, she wanted a tool that kept her up to date on new interesting items. Feedgit delivers that. We have tried to make feedgit as simple as possible. We think of it is as the ultimate information Swiss army knife. Want a job, a car or news from your home town? Have feedgit deliver it all to you.”

Feedgit gets RSS web feed content from multiple search engines and vertical search engines. Feedgit works with sites such as eBay, Google, MSN, Yahoo!, Digg and others.

Users of the inclue!, Yahoo, Google, AOL and Bloglines web feed readers can use feedgit with a single click.

Feedgit is powered by inclue!, makers of the inclue! web feed reader for Outlook™.

July 31, 2006

Today inclue! released a much anticipated update to the free inclue! RSS reader for Outlook™.

The latest version of inclue! supports a river of information that many have been asking for.

In a recent posting Robert Scoble, http://scobleizer.wordpress.com/2006/07/14/the-river-versus-folder-rss-approach/ indicated that there is a debate ongoing with heavy RSS users about choosing between folder based RSS readers and river of information based RSS readers.

inclue! Now allows and supports both types of RSS display. Feeds auto-organize into folders inside of Microsoft Outlook™. Web feeds are also available in a long stream of information.

Technology head Graeme Ing said, “We want people to have the best feed experience possible. That is what we focus on.”

inclue! is one of the only RSS readers that lets users watch video instantly inside of Outlook.

inclue! delivers Blogs, web sites and video clips using RSS and e-mail with a simple one button program for users. inclue! is an RSS reader that solves a lot of the problems that have held up RSS adoption. inclue! has only one button.

inclue! bloggers combine their content with inclue! for one easy download. Bloggers then give away inclue! on their site. Users get blogs delivered easily into Outlook™. Millions of websites work with inclue!’s one click button, including such heavy hitters as eBay™, GOOGLE™, Yahoo! ™ and MySpace™.

inclue! is available for free blogger customization at www.inclue.com and works with most browsers including FireFox™.

Users call inclue! “search, video and friends delivered”. Blog readers get blogs delivered with one click into their Outlook™ e-mail. Users go to eBay™ and get the latest auction updates delivered to them automatically. Craigslister’s, homeowners and others are equally impressed with an application that delivers so much with only one button. inclue! lets users get the latest GOOGLE™ video’s delivered into their e-mails.

CEO Nick Gogerty said, “We are completely blown away by the speed of this thing. We learned that: Blogs + Video + RSS + E-mail= HyperViral. Delivering the web like this will minimize search.”

To go from viral to HyperViral, inclue! allows bloggers & site owners to increase readerships by offering inclue! on their sites for free. The blog or site owner spends five minutes setting up inclue! pasting 2 lines of HTML on their site. Owners then watch their site readerships go through the roof as users spread content and website subscriptions.

Viral applications such as Hotmail, only had users spreading them. HyperViral applications such as inclue! have users, bloggers and publishers spreading them.

Installing the new inclue! requires fully removing your current version.

Follow these instructions:
1. Close Outlook and Internet Explorer.
2. From Start menu go to All Programs, Inclue, click uninstall.
3. Open Outlook and make sure the old inclue! has been uninstalled.
4. Now you are ready to install the new inclue! from www.inclue.com

The new version of inclue! has several fun new features:
1. Support for Outlook 2000, Outlook XP and Outlook 2003.
2. Even better feed discovery
3. The ability to import OPML files
4. Support for Flash Video in e-mail
5. Improved performance and speed

Enjoy!

A big inclue! Beta welcome

Hello and welcome to the inclue! beta program.

Beta software is a first attempt at a working system, and by its very nature it is partial and has bugs.

However, we can't fix them until we know what they are. Thus we would like your feedback about technical problems you may have and on how inclue! meets your needs in getting information in a fun and useful way. So please tell us how you use inclue! and what kind of successes or disappointments are you having.

We would also like to know what kind of added features you would you suggest. You may find yourself using other programs and websites in conjunction with inclue! (for example timeline, cnn, nytimes or craigslist) Please let us know that too, especially if you think other people might benefit from the information.

In giving feedback on our forum, tell us if you would recommend this product to a friend or not and why. Please be honest as we are working hard to make inclue! better.

Feel free to say whatever you think in whatever format you wish. It would be very helpful if you could include how long you have used the beta software, how many (and what sort of) people were involved in your test, and what level of computer expertise you/they have on a 1-5 scale (5 being high).

Lastly, if you know someone who could benefit from using inclue!, and could give us valuable feedback, please forward this link to them: www.inclue.com

IMPORTANT: Please make every reasonable effort to keep the beta from public view. At this time we are not ready for journalists writing about the beta, since it is a very crude approximation of the final inclue! vision. Our goal is for inclue! to be free, easy and fun.

Above all enjoy the software!