5 Major Digital Marketing Trends You’ll See In 2019
Dec13

5 Major Digital Marketing Trends You’ll See In 2019

The digital marketing world is in constant flux, which makes keeping up with the latest trends a big challenge. Luckily for you, we’ve compiled a list of the top digital marketing trends you actually need to know in 2019. We’ve also asked select industry experts to give their two cents on the matter as well. High-Quality, Creative Content Content has long been the backbone of good digital marketing and SEO strategies. That may change one day, but not in 2019. The biggest difference in the new year is that there will be an increasing emphasis on nuance in content, meaning that next year’s content is going to be more sophisticated and targeted towards specific markets. “Hands down the best strategy for SEO in 2019 is to always focus your content with the reader in mind. What is most valuable for them, easy to find on your site and clear and concise. Sure the technical component matters, but great content trumps everything,” said Cinnamon Wolfe, Photo Editor and Business Coach. Not only will quality content attract and engage your target audiences, but it will create valuable backlinks and SEO juice to keep those leads coming. Ronald Dod, CMO and co-founder of Visiture, pointed to the importance of content for the eCommerce industry. “We see more and more eCommerce merchants using content marketing to drive high-quality backlinks, rank for research intent keyword phrases, and help drive customer acquisition through content marketing. This may seem simple to the majority of SEO practitioners but for eCommerce merchants using content marketing is fairly difficult to execute in my professional opinion,” said Dod. Modern Video Content It’s been said before, but we’ll say it again: strong video content is a digital marketing must. About 73% of all Americans engage with YouTube, and platforms like Facebook and Instagram have become popular mediums for showcasing video content, too. Consumers love getting information through engaging videos, and video digital marketing is an effective way to rank on Google’s search engine results page (SERP) in the face of paid ads, as Eric Kronthal, President and Founder of periscopeUP, notes. “Unfortunately we’re likely to see further depletion of organic results on Google in 2019. Just getting to the bottom of page one of Google’s results simply isn’t enough. SEOs must dominate the SERP’s top positions, earn visibility in enhanced results (snippets, answer boxes), optimize for other results in images, maps and video, and look to additional platforms like Amazon,” said Kronthal. Video content, including the relatively new trend of live streaming, is also the perfect opportunity to reach your intended audiences. When you create personal and relatable content, consumers will...

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How to Hate Long Flights a Little Less
Nov06

How to Hate Long Flights a Little Less

More than 81 million cars will be made this year, but sometimes you have to take to the skies. And when you do, even short flights can feel like they last forever. Between checking luggage, standing in line at airport security, and waiting around to board the plane, you’re often tired of flying before you even get to your seat. However, particularly long flights over five or so hours can become the stuff of nightmares. Difficulty sleeping, boredom, hunger, and lack of personal space are just a few of the factors that make long flights torturous for even the most patient travelers. Though a long flight will likely never be a smashing good time, there are strategies that can make extended trips more tolerable. If you’re going to be 3,500 feet in the air for many, many minutes, try these tips to make your flight fly by. Bring as Much Entertainment as You Can One hour can seem like two when you have two feet of personal space and nothing to do. Multiply that by however many hours you’ll be flying, and you’ll have an idea of how much entertainment you need to prepare. Matadornetwork.com recommends to pay the extra cash flights that offer for movies on the plane. If that’s not an option, try to download movies at home to have ready for the flight. Bring an extra travel battery to charge your phone or tablet while you’re watching shows so that you don’t have a boredom emergency. Plan Layovers Beforehand Long flights punctuated by long layovers make for a miserable couple of days. Do yourself a favor and find ways to enjoy your on-the-ground time. Research airports ahead of time to plan out where you’ll eat, freshen up, and where you’ll need to meet your connecting flight. Find the Legroom At any one time, FlightAware estimates that there are about 9,728 planes carrying 1.27 million people in the air. In other words, planes are pretty crowded. If you can, pay the extra cash for seats with more legroom. Smartertravel.com suggests using flyer miles and working with airline companies whenever you can to upgrade during extremely long flights, or else pay the price of a sore body and a head swimming with exhaustion when you land. Though you may not be able to swing first class, some airlines let you pay a fee to choose your seats in advance. Look for seats near exits or along the aisles. Get Cozy At high altitudes, the air is much colder, and even the best-insulated planes can get chilly. If you plan on sleeping at all on the flight, wear something...

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Apple Sued For Website Design Deemed Inaccessible For Visually Impaired Internet Users
Oct09

Apple Sued For Website Design Deemed Inaccessible For Visually Impaired Internet Users

In today’s digital world, web design plays an essential role in the internet experience. According to Forbes, 38% of internet users will stop interacting with a website if its layout is unattractive. When pages don’t load quickly enough, we abandon them within a matter of seconds. And if the content is irrelevant, unhelpful, or sparse, we’ll head back to the search results and try again. But many of us take our ability to visually assess the features of these sites for granted. There are plenty of visually impaired web users who rely on coding queues to understand the information provided by websites all over the globe. And when one of the most well-known tech companies ignores the needs of those users, they’re going to be held legally responsible. Around 10% of the world’s population — an estimated 650 million people — live with a disability. According to the World Health Organization, around 253 million people live with some sort of visual impairment; approximately 36 million are blind, while 217 million have moderate to severe vision impairment. The National Federation of the Blind estimates that there are approximately 7.3 million people in the U.S. over the age of 16 who have a visual disability. In the United States, there are pieces of legislation that protect these individuals — namely, the American Disabilities Act — from unequal treatment in many areas. In addition, a web standards organization called W3C published Web Content Accessibility Guidelines in 2008, which provide recommendations and rules for websites to ensure those who are visually impaired can access websites. That’s important to maintain equality for all internet users. Although 83% of all human learning occurs visually, it’s essential for websites to ensure their content is in some way accessible and understandable to those with impairments who cannot rely on sight or sound. Now, one woman has alleged that Apple — one of the foremost innovators in the technological realm — has failed to provide the means for visually impaired web users to understand their website. Although Apple has actually dedicated several of their webpages to “accessibility support” for their actual products, plaintiff Himelda Mendez has filed a lawsuit against Apple for its alleged violation of Title III of the Americans with Disabilities Act. Mendez claims that Apple’s website actually lacks the alt-text attributes in its coding that will allow screen readers to decipher and convey the description of images and other information. Screen reading software can either translate information into a Braille display or can read information aloud; in order to function properly, websites have to be constructed in certain ways that allow the contents to be read by these readers. The suit explains that Apple.com’s webpages contain empty...

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Fitbit Announces Plans For New Health Care Approach
Oct08

Fitbit Announces Plans For New Health Care Approach

The average adult takes approximately 4,000 to 6,000 steps a day, closer to 10,000 for active individuals. Since Fitbit products and other wearable devices have become so popular in recent years, people are not only taking more steps, but keeping track of them, as well. Now, Fitbit wants to expand beyond the wearable technology market and toward the lucrative health care industry. According to ZD Net, Fitbit has recently launched its new health care platform — Fitbit Care. Fitbit Care will connect health plans, employers, health and systems coaching, and more all to the company’s fitness watches and wearable devices. The new health platform will be available through Fitbit’s business-to-business unit called Fitbit Health Solutions. Humana, a popular health care organization with more than 5 million members, has selected Fitbit Care as its coaching platform. Fitbit Care includes: Wearable devices — Wearables and devices for self tracking of sleep, heart rate, and other activities. This data serves as the basis for personalized care. Digital interventions — These digital interventions can offer support tools, address various challenges, hold private groups, and guided workouts. Fitbit Plus — Fitbit Plus is an app that serves as a health coaching program. This tool connects Fitbit metrics with health care data, mediations, and activity trends. Health coaching and virtual health assistance — Coaches will be able to connect with users via app, phone, and even in-person meetings. Core topics include smoking, weight management, and dealing with depression, diabetes, and heart disease. Fitbit Plus will also feature a much more personalized and human touch to its fitness tracking. The app promises to step beyond algorithmic data by accessing real-life social groups, health coaches, counselors, and other health care professionals. According to Market Watch, as Fitbit announced its new health care plans, the company’s stocks have jumped 4% in early trade. “The fact that we’re able to pull all that together is incredibly valuable,” said John Moore, Fitbit’s medical...

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Crucial Cybersecurity Tips for Divorcees
Oct05

Crucial Cybersecurity Tips for Divorcees

In the age of revenge porn and identity theft, you can’t be too careful. That’s why anyone going through a divorce should be mindful of these cybersecurity tips for divorcees. When you marry someone, your lives intertwine. In modern times, that also includes your tech. Cybersecurity often evokes images of shadowy hackers cracking into big-business mainframes, but this isn’t the whole picture. Cybersecurity spending is projected to exceed $1 trillion between 2017 and 2021, protecting against the tiniest domestic threats along with the major incidents. A lot of divorcing couples don’t think to prioritize cybersecurity on their personal devices and accounts, but it’s actually quite important. Cybersecurity during or after a divorce process could save you two a headache or even save your life. Less amicable splits have been subject in the past to spyware, GPS tracking devices, and other tech options that would allow an ex-partner to glean private information about their target without their knowledge. Sometimes this has actually been found legal, like in the case of a divorced woman who spoke with NPR. She had suspicions her abusive ex-husband was stalking her, but couldn’t prove it. While taking her car for maintenance work, a small GPS tracker device was found in one of the car’s tire wells. It had been there for weeks. Even though the woman felt in danger, no charges could be pressed against the husband because the car was still jointly owned by the couple on paper. Technically, he had a right to track it. It doesn’t need to be an abusive or hostile situation for you to worry about your cybersecurity. Expenses, stress, confusion, and unhealthy curiosity can fuel issues with tech between you and your ex-partner. Remember that divorces in the U.S. can be expensive, ranging in cost from $15,000 to around $42,500 on average. Even that bit of financial stress can be a straining factor between yourself and your ex-partner if your bank accounts are still linked online. Tips for you to follow for your own safety: Unsync your tech. This especially goes if you have Apple products. iPhones, iPads, and Macs can all sync to each other pretty easily in a single household, but keeping them synced after separation can compromise you and your ex’s privacy. If you feel it’s necessary, turn location tracking off on apps. Applications like Snapchat can show an accurate map of exactly where your phone is located. If you feel unsafe or uncomfortable with this feature, you have the option to turn it off in the app settings. Change your passwords. All your important passwords should be changed. Your email, your banking, your social media, etc. Make them something...

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Can This Wearable Technology and App Prevent Seniors From Falling?
Feb21

Can This Wearable Technology and App Prevent Seniors From Falling?

Wearable technology is generally thought to be used by millennials, teens, and early adopters, but a new fall detection waistband developed at the Universitat Politècnica de València in Spain could help prevent fall injuries in older individuals. FallSkip is an Android device with an accompanying app that can be used to assess the likelihood of a fall for the person wearing it. Today, about 50% of Americans use their smartphone as their primary internet source, and the app’s developers hope the user-friendly interface will encourage seniors to adopt the technology. While patients are wearing this innovative app-based waistband, doctors will input their patient’s vitals. They will then walk around. Using the internal accelerometer and gyroscope, doctors will be able to assess “balance and gait patterns, coordination, reaction time, and muscle strength,” according to Digital Trends. “One out of three older adults falls at least once a year, which is one of the major geriatric syndromes and the second [biggest] cause of accidental or unintentional death,” FallSkip innovation manager Xavi Andrade Celdrán told Digital Trends. The risk of elderly individuals falling cannot be understated. In fact, an older adult visits the emergency room for a fall every 11 seconds in America alone. This is no small issue then, and any technology that can predict or prevent falls would help countless seniors. Though insurance for individuals over 65 is much better today — with 98% of seniors insured, compared to just 50% in 1962 — falls still happen at an alarming rate. So far, most technology aimed at addressing falls is designed to help seniors after a fall has already occurred. With a rapidly aging world population, researchers are looking for more proactive solutions. That’s the goal of FallSkip, at least, and it certainly shows promise to be used diagnostically. Their research could also help build on existing knowledge about hip fractures and their causes. A study lead by a mechanical engineer at the University of Utah suggests analyzing the human skeleton from a mechanical point of view, as reported by Science Daily. “It really starts with a small microcrack that grows over time under repeated loading,” says study leader Claire Acevedo, discussing the proximate cause of hip fractures in the elderly. The study posits an alternative theory to conventional wisdom that fractures are caused by the force of the fall itself, but rather by an existing small fracture from years of stress. The fall is the straw that broke the camel’s back, so to speak. Perhaps collaborative efforts will be made in the future to help determine both the risks of falls and what the true cause of fall related injuries might...

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