Digital Marketing Trends We’ve Seen In 2019
Sep24

Digital Marketing Trends We’ve Seen In 2019

If you’re reading this article, then you are probably interested in improving your digital marketing presence.  Part of improving that presence is having a great SEO strategy and part of that SEO strategy is keeping up with every Google algorithm update. This can be incredibly challenging and time consuming to do. We’ve reached out to the top digital marketing experts to ask them what strategies to implement in 2019. Need For New Websites Consistently we see a need for websites. Texas is rated the number one state for Women Entrepreneurs in 2019 (fitsmallbusiness.com) and the number one state for business startups for the second year in a row (dallasnews.com). As a result of this positive startup environment, many new businesses are popping up in need of websites and digital services. Our digital agency has seen a doubling of demand for digital marketing for small-medium businesses in 2019. We believe this trend will continue to grow in 2020,” says Jordan Sherrod of M. Roberts Digital. “The second most popular demand of our services is geofencing. Geofencing of competitors and specific locations is appealing to small business owners. For those who have never heard of geofencing, its always fun to see their face light up in amazement when we explain the power of the technology.” Tommy Crowe of Next Up Marketing shares these sentiments. “When it comes to SEO, it’s essential to have a quality website that abides by Google’s standards, builds trust, and converts visitors into leads. I’ve come by numerous clients who have wanted to begin an SEO campaign but their website is simply not where it needs to be. The fact of the matter is, you can drive traffic to a bad website all day but that website will not convert and the client will not see results. Long story short, a quality website is essential to quality SEO performance.” The rise of DIY website builders for small business owners has been a blessing. they can now have a fully updated website create fast and without the pain associated with traditonal web design.  Structured Data “Q&A structured data really started getting popular this year, with major movement for our clients focused keywords,” echoes Richard Rubenstein of Kadima Digital. “We saw jumps into the top 3 results after just a couple days of implementation.” White Hat SEO Techniques “I think we can all refer to the old adage, “The more things change, the more they stay the same.” Regardless of the updates, new techniques, and the “latest” SEO methodology, it appears that solid, white hat SEO techniques, hard work, and superior creativity will always overcome competition. Something that is necessary...

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Burr King and Other Brands for Deburring Metals
Sep20

Burr King and Other Brands for Deburring Metals

Manufacturing now involves many measures, from attaching steel to welding into installing cables, wires, cables, or burnishing metals. Obtaining all this job done entails utilizing the ideal tools and machines for your job, and lots of products produced in the US for example Burr King along with other manufacturers have the perfect instrument to create a quality finished product. A metallic tumbler machine or even a commercial stone tumbler, by way of instance, might be like burnishing and assist change a metal’s surface to acquire a brand new aesthetic (though this job won’t really eliminate scratches, an individual should notice ). Burr King along with other manufacturers may use intense tumblers, vibratory finishing equipment, and much more to make sure that any metal merchandise doesn’t have any imperfections.   What Burr King Others Can   What’s the job of Burr King and associated brands? They’ll look after the metallic imperfections, or even the burrs, that obviously appear on semi-finished metallic solutions. Sharp raised ridges and imperfections on alloy could be unacceptable to clients, so brands like Burr King and others are going to utilize a rectangle tank or alternative equipment to automatically grind off these imperfections and create a smooth surface to get a finished metal merchandise. When selecting the ideal media to get a vibratory machine, any employee is suggested to decide on a media that’s 70 percent of the magnitude of any hole at the machine for optimum output.   What type of burrs and other imperfections may pose themselves? In drilled holes, by way of instance, can hinder fastener along with other substances, so brands like Burr King will eliminate them. Burrs on drill holes can also lead to undue strain on the borders of openings, and also reduce resistance to shortening the fatigue lifetime. And of course the way the fastener may come loose if it’s fastened to a pit which nonetheless has its own burrs set up.   Burrs can cause other difficulties, too. They could entice electrical charges that can develop and after that interfere with electrical parts, and such burrs may also lead to excessive heating or friction in moving parts, and of course how irregular metallic surfaces might be vulnerable to rust because of their irregular surfaces and thickness.   Manual deburring was frequently done previously with resources like sandpaper, scrapers, files, as well as stone, and now, to get a more consistent deburring endeavor, manufacturers such as Burr King and many others may use machines which will easily remove burrs from finished metal goods and guarantee even, hardened surfaces that are best for the final product’s intended usage. In reality,...

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2019 And Beyond: The Strategies Shaping the Future of Digital Marketing
Mar15

2019 And Beyond: The Strategies Shaping the Future of Digital Marketing

Digital marketing is the marketing of products or services using technologies, many across the Internet, but includes mole phones, display advertising, and any other digital medium. Digital marketing is always changing; companies develop new ways to utilize technology to succeed, former innovative strategies become antiquated and fade away, and new ideas emerge that have revolutionary ripple effects across the entire sector. Some new approaches offer only minuscule advantages, but are certainly important. Conversely, some digital marketing strategies can change entire industries and can even reshape the way advertising is thought of, studied, and utilized. It’s true that 2019 will certainly feature a few strategies that have been in the works for years, but there is a buzz among digital marketing professionals when it comes to innovative new approaches. We reached out to some of the leaders across the digital marketing industry to find out what they are expecting, emphasizing, and looking forward to throughout 2019 and beyond: Local approaches and social monitoring No matter what happens throughout 2019, large national retailers will likely reign supreme. But that doesn’t mean local businesses are going down without a fight. Local businesses, for that matter, aren’t going anywhere. “It’s exciting to see the ‘buy local / shop local’ movements happening all over the country,” said Dani Owens, of Pigzilla. “I’m hoping to see a trend in 2019 of small independent businesses taking back some of the market share.” Perhaps the best way marketers can improve their local revenues is to monitor local consumers’ social habits, rather than simply relying exclusively on Google searches (which is still obviously vital). “One of the most effective SEO strategies in 2019 will be using social monitoring to generate topic ideas before your competitors can research these topic keywords,” said Keller Tiemann, of Leadsurance. “The strategy is quite simple really, by using social monitoring for keyword research rather than Google’s keyword data, you are going to find opportunities before your competition does.” Once again, Content remains King In January 1996, Bill Gates wrote an essay titled “Content is King,” which was published on the Microsoft website. Certainly, the digital landscape has been completely changed multiple times since the late 1990s, but one thing remains the same: content is still king. “I think the ‘quality content’ and fresh content is something that can rank your sites up and even beat your competition,” added Umer Idrisi, of All Blog Things. “Fresh and quality content is the only way of doing SEO for a long-term ranking plan.” Idrisi isn’t the own digital marketing professional who’s stressing the importance of quality content in 2019 — not by a long shot. “Publishing...

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How The Internet Is Changing Business And Investing
Feb12

How The Internet Is Changing Business And Investing

As reliance on the internet grows, people are changing the way they’re finding and starting businesses. While this may make some aspects of starting a new business easier, this new innovation comes with increasing challenges. Since an estimated 82% of businesses fail as a result of cash flow problems, organizations are constantly searching for ways to turn digital interaction into revenue-generating activities. Innovative Technology Spurs Startups As the internet continues to expand at shocking rates, more people are harnessing the technological capabilities to create businesses entirely online. Previously, 35% of people wouldn’t have discovered a business had it not been for their sign; however, this has been changing in recent years due to the overwhelming presence of digital businesses. Websites like Kickstarter and Patreon are now also enabling individual creators to establish their own brand and earn a living entirely online by creating digital content and receiving payments through the internet. As more people are able to easily start their professional careers online with less capital, more startups are springing onto the scene. This, in turn, is changing how people are investing in various industries. Changes In Investing As the internet changes the professional landscape across the board, people have more options when it comes to investing in different types of businesses. Some more traditional methods remain popular, even among younger generations. In fact, 55% of millennials are interested in investing in real estate, the highest percentage of all demographics questioned. However, with crowdfunding platforms like Kickstarter, GoFundMe, and more making startups more common, people are having an easier time contributing to the growth of small businesses. These platforms enable people to invest even small amounts into the start of new businesses. However, this new type of investment is not without its drawbacks. Drawbacks Abound Crowdfunding platforms, as well as many other apps and services, take a few fees and a small cut of profits as part of their agreements with creators and service providers. This is how services like these make their profits, including everything from Instacart to Uber. That means that customers tipping or investing using these platforms might not actually be giving money to their creator or service provider, with those funds instead of being redirected to the platforms and organizers. As the internet grows and expands, more services and apps like these will spring up to help creators and entrepreneurs start up their dream businesses. However, these services will continue to come at a cost to those looking to start their professional lives with the help of the digital world. Will these platforms continue to thrive, or will the costs come back to haunt them? Only...

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New Research Shows Outdoor Exercise Is Better For Your Health
Jan25

New Research Shows Outdoor Exercise Is Better For Your Health

The new year is officially in full swing, but that doesn’t mean you should throw your resolutions out the window just yet, especially if they’re health-related. In fact, a new study published on January 1revealed that engaging in outdoor activities and enjoying the fresh air is actually better for your health than working out inside. The study was performed by Ian Walker, a student at Memorial University in Newfoundland and Labrador. As an environment and sustainability student, the soon-to-be graduate decided to research the mental and physical benefits of exercising outside rather than working out indoors through a survey. The survey says: everyone loves the outdoors. “People talked about fresh air, getting outside and the mental clarity that comes with exercising outdoors as opposed to indoors,” Walker noted. And if the cold is keeping you at bay, don’t hesitate to bundle up. Another recent study suggests that working out in the cold can make your workouts more effective. According to Healthline, mounting evidence from a variety of sources claims that cold weather helps our bodies burn calories more efficiently. This residual evolutionary trait engages brown fat, the insulating fat that keeps our bodies warm. In even mildly cold temperatures, your brown fat will work hard to keep you warm, burning energy in the process. On top of that, working out in the cold keeps your heart rate down. “Running with a lower heart rate will also make you feel less exhausted so distance running can actually feel easier in the cold weather,” claims trainer Meg Takacs. There’s no better time than the present to get engaged in outdoor activity, even if it is a little too chilly. Here are some healthy hobbies you can engage in to kickstart your new year. Brave the cold Don’t put off starting healthy hobbies until the weather warms up — as mentioned earlier, exercising in the cold is a great way to jumpstart your fitness journey. Whether that means you sign up for skiing lessons, buy a used pair of snowshoes, or simply try taking your dog for a walk in the winter, there are plenty of winter activities that can make you a fitness aficionado all year round. Get the whole family involved Unfortunately, far too many people have a tendency to stay indoors. According to a study performed by the Environmental Protection Agency (EPA), the average American will spend the majority of their life looking out a window; nearly 93% of our time is spent indoors and this habit is only on the rise. One of the best aspects of outdoor exercise is the ability to get your whole family involved. While you might not tote...

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5 Major Digital Marketing Trends You’ll See In 2019
Dec13

5 Major Digital Marketing Trends You’ll See In 2019

The digital marketing world is in constant flux, which makes keeping up with the latest trends a big challenge. Luckily for you, we’ve compiled a list of the top digital marketing trends you actually need to know in 2019. We’ve also asked select industry experts to give their two cents on the matter as well. You will want to read this whether you do SEO for medical professionals, web design or work exclusively with social ads. High-Quality, Creative Content Content has long been the backbone of good digital marketing and SEO strategies. That may change one day, but not in 2019. The biggest difference in the new year is that there will be an increasing emphasis on nuance in content, meaning that next year’s content is going to be more sophisticated and targeted towards specific markets. “Hands down the best strategy for SEO in 2019 is to always focus your content with the reader in mind. What is most valuable for them, easy to find on your site and clear and concise. Sure the technical component matters, but great content trumps everything,” said Cinnamon Wolfe, Photo Editor and Business Coach. Not only will quality content attract and engage your target audiences, but it will create valuable backlinks and SEO juice to keep those leads coming. Ronald Dod, CMO and co-founder of Visiture, pointed to the importance of content for the eCommerce industry. “We see more and more eCommerce merchants using content marketing to drive high-quality backlinks, rank for research intent keyword phrases, and help drive customer acquisition through content marketing. This may seem simple to the majority of SEO practitioners but for eCommerce merchants using content marketing is fairly difficult to execute in my professional opinion,” said Dod. Modern Video Content It’s been said before, but we’ll say it again: strong video content is a digital marketing must. About 73% of all Americans engage with YouTube, and platforms like Facebook and Instagram have become popular mediums for showcasing video content, too. Consumers love getting information through engaging videos, and video digital marketing is an effective way to rank on Google’s search engine results page (SERP) in the face of paid ads, as Eric Kronthal, President and Founder of periscopeUP, notes. “Unfortunately we’re likely to see further depletion of organic results on Google in 2019. Just getting to the bottom of page one of Google’s results simply isn’t enough. SEOs must dominate the SERP’s top positions, earn visibility in enhanced results (snippets, answer boxes), optimize for other results in images, maps and video, and look to additional platforms like Amazon,” said Kronthal. Video content, including the relatively new trend of...

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