Dr. Martin Schwartz Releases Bioscaling Gel For At-Home Tartar Cleaning
Jul22

Dr. Martin Schwartz Releases Bioscaling Gel For At-Home Tartar Cleaning

People of all ages dread going to the dentist, but a new product from Dr. Martin Schwarz is making it possible for consumers to tackle a major oral health issue at home. Yahoo announced earlier this month that the German-based oral care brand is releasing Bioscaling, an antibacterial gel that tackles dental plaque and bad breath. Dr. Martin Schwarz sees the revolutionary formula as a way for average consumers to carry out oral hygiene sessions on their own in the comfort of their bathrooms. The typical recommendation is that patients should go to the dentist for teeth cleaning and examination every six months. These check-ups help prevent oral problems like plaque build-up. However, patients may be able to avoid the usual professional dental scaling that gets rid of plaque if they use Bioscaling to improve their overall oral hygiene. The unique antiseptic formula of Bioscaling includes the naturally occurring compound, microcrystalline sodium bicarbonate. This compound is thought to significantly decrease the number of harmful microorganisms. By mitigating the amount of these microorganisms in a patient’s mouth, it will help remove dental plaque. As dental plaque turns into tartar within the first 24 to 72 hours, users of Bioscaling may also be able to aid in preventing tartar build-up that can lead to periodontal disease. With the gel, patients can also avoid the complex in-office dental procedures that remove tartar. According to a spokesperson of Dr. Martin Schwarz, Dr. Matthias Berg, Bioscaling could help with several other oral health problems as well. When the gel removes the bacteria that form plaque, it will also be removing the same bacteria that often cause bad breath. It does this by liquidating the harmful bacteria and restoring the natural pH level of the oral cavity. The gel’s active ingredients also help remove biofilm from the teeth, which is essential in preventing tartar from forming. All of these functions in one product help to make the process of dental scaling much more accessible to those who need it. With the average American having about $38,000 in debt, not including mortgages, a trip to the dentist for a pricey procedure to remove tartar isn’t always in the financial cards. Instead, consumers can avoid high co-pays and dental bills by using Bioscaling at home. Users can apply the gel to the teeth’s surface in a few ways, including with a sonic toothbrush, a manual brush, or mouth trays. For those who are still interested in services a dentist’s office can provide, there have been recent strides in plaque-removal technology for in-office use. A team of engineers, biologists, and dentists from the University of Pennsylvania developed a...

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Hearing Loss In The Workplace: What You Need To Know

Approximately 15% of American adults (37.5 million people) aged 18 and over have some trouble hearing, and by age 65, one out of every three people suffer from some degree of hearing loss. Some are born with malformed inner ear bones, some suffer from diseases that attack the soft tissues within the ear, but most incur this damage throughout their lives simply via exposure. While the occasional concert won’t do too much harm, workers in the construction industry are forced to deal with loud noises on a daily basis. How Does Hearing Loss On The Job Happen? Before we break down the major risks construction jobs pose to your eardrums, let’s take a look at how our ears become damaged by loud sounds. It all comes down to decibel ratings; defined as the unit used to measure the intensity of a sound (and abbreviated dB), the decibel scale varies greatly due to the sensitivity of our hearing. Here are a few examples. Near-total silence – 0 dB A whisper – 15 dB Normal conversation – 60 dB A lawnmower – 90 dB A car horn – 110 dB A rock concert or a jet engine – 120 dB A gunshot or firecracker – 140 dB Any sound above 85 dB can cause hearing loss, and, as you can see, that encompasses a lot of noises. However, the loss is related both to the power of the sound and the length of exposure; this can make working with loud power tools and machinery for eight hours a day, five days a week incredibly dangerous. Awareness And Safety Knowing that fact, it’s unsurprising to find out that hearing loss is the third most common chronic physical condition after high blood pressure and arthritis in the United States. In fact, bout 22 million workers (17%) are exposed to hazardous noise each year. Considering the fact that the average construction site clocks in at around 100 dB, wearing protective gear is more important than ever. The CDC states that if you have to raise your voice to be heard over a noise, it is likely at a hazardous level and should be safeguarded against; even simple foam earplugs can go a long way in protecting your sensitive eardrums from irreversible...

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Coffee Crisis: Demand And Prices Go Up As Production Goes Down
Jul18

Coffee Crisis: Demand And Prices Go Up As Production Goes Down

There’s no doubt that the world is full of coffee-lovers. More coffee was harvested last year than ever before and some projections estimate that global coffee demand could double by 2050. Even nations that have traditionally been more inclined to consume tea, such as China and Japan, now also have thriving coffee cultures. Coffee is almost as old as tomatoes and chillis, which were first harvested in Latin America thousands of years ago.This caffeinated boom is partially a result of a culture that is placing more value on the artistry of baristas and the range in flavor of coffee beans. It’s also arisen from the wider variety of coffee types now available. Over 50 years ago, coffee outlets of the twentieth century began selling chilled options. Since then, coffee menus everywhere have featured an increasingly wide variety of drinks. The issue with this coffee boom is that by 2050, the same year demand is supposed to double, about half of the Earth’s land suitable for growing coffee will no longer be viable for farming it. Just as a changing climate and rapid urbanization reduced the Everglades that once covered nearly 11,000 square miles in South Florida, areas for coffee cultivation around the world are rapidly diminishing. This leaves those in the business of producing coffee with the seemingly impossible task of growing twice the coffee with half of the land. “We’re going to have less coffee, higher prices and coffee that is less differentiated in taste and lower on the quality scale. If everybody is okay with the fact that we are going to be paying $10 to $15 a cup for crappy coffee in thirty years, that’s fine,” said Dr. Tim Schilling, founder of the nonprofit organization World Coffee Research (WCR) and the newly appointed head of WCR Europe. Fortunately, the coffee producers of the world have a few plans on how to overcome this coffee crisis. One of these plans is the creation of the F1 hybrid. The WCR has identified specific strings of molecular and genetic code in certain coffee varieties that indicate crop yield, disease resistance, high cup quality, and more. All of these characteristics help the organization choose the two parents with the most biologically diverse DNA set. From this careful breeding, they’ve created the modern F1, which grows quickly, is less susceptible to disease, and bears fruit a year earlier than normal. As growing this hybrid is neither easy nor cheap, other initiatives are in the works as well. On July 10 and 11, the second World Coffee Producers Forum took place in Campinas, Brazil. The first iteration of this forum took place...

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Digital Marketing Trends of 2019

Small businesses understand that digital marketing is essential to grow their business. With an increased understanding on the impacts of digital marketing, there is more money being invested into this marketing tactic. Consider that businesses that show up on the first page of Google get roughly 92% of consumer traffic. We’ve reached out to the top digital marketing experts to ask them what SEO trends to expect in 2019. Backlink Like a Boss Andrew Fiore of Jupiter Web Design says, “Outreach and Guest Posting will be a big factor in ranking websites this year along with years to come.” Technical SEO “One of the most effective but overlooked SEO strategies for 2019 continues to be proper implementation of rel=”canonical”,” explains Jason Reece of ioCreative. “By optimizing your landing page strategy for SERPs, you can sculpt cornerstone content to propel the user’s journey. And if you want a better landing page presence, employ a page-by-page taxonomy and reduce the number of self-referring URLs. Google will reward you!” Keep It Simple “The latest trends in marketing seem to be about making things much more complex than they need to be. If you want your marketing to be successful, focus on doing the basics really well, and doing them consistently. Forget the shiny objects. Pay attention to creating a website with the most helpful content possible,” echoes Brian Walker of 5 Stones Media. “Create that content in as many ways as it makes sense for you (written, video, audio, visual graphics), and share that helpful content out through social, email, podcasts, and even direct mail in some cases. Give your audience every chance you can to see and hear your message. Theres no excuse not to do it. Its easier to do this now that it ever has been.” Intuitive Client Experiences “Contextual Commerce. We’ll see a lot of it in the coming years. Your smart speakers are just the beginning,” describes Ramon Helwegen of ecomstream. “Have a look at WeChat in China and see what shoppable content really means. Intuitive client experiences and frictionless payments.” Invest in Schema Since major search providers collaborated on Schema standards in 2011, the protocol has offered marketers many short-term benefits. Rich results help smaller sites stand out in SERPs, offering higher click-through-rates and end-users are able to quickly judge more information than ever in results,” says Matthew Banes of Williams Commerce. “Schema carries different implications long-term. Search is diversifying from the familiar ‘Query>Result>Visit’ standards. Increasingly a mixture of voice recognition, smart-devices, and machine-learning recommendations process information, bookings & transactions for with a site visit, or even a screen-view. These systems must understand data in semantic terms to avoid irrelevancy,...

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Beauty Brand Adopts Innovative Return Model To Reduce Waste
Jul02

Beauty Brand Adopts Innovative Return Model To Reduce Waste

The modern delivery system allows consumers to order goods and return them with a convenience unheard of in eras past. While this process makes goods much more accessible to people around the country, or even the world, it also creates a major problem in regards to sustainability. Estimates put the number of retail returns that end up in landfills at about 5 billion pounds. Much of this waste comes from companies that cannot reuse returned products, such as those in the beauty industry. While 82% of women feel that wearing makeup causes them to feel more self-confident, not every product works for every person. With computer screens often distorting the true color of a foundation or lipstick, many buyers of beauty products find themselves with goods that they love less in person. Companies are then left with returned products that may have just been used once, but no longer meet the standards of hygiene for resale. One beauty brand is ready to flip the script on the industry’s waste problem. 100% Pure already prides itself on being a clean beauty brand, but now it can add a more sustainable return model to its resume of innovative operations. The beauty company is partnering with San Francisco-based Returnly to implement a seemingly simple alternative to the traditional return process. When customers wish to return a product, 100% Pure will offer them the option to keep it for free and to receive store credit for a different product instead. When you think about it, it’s like a work of art (40% of which is American in most major collections). According to Eduardo Vilar, the CEO of Returnly, these exchanges are named Green Returns™ and allow companies that value sustainability to put both their customers and the planet at the forefront of their practices. The company is able to make this process a possibility for companies by using underwriting that leverages proprietary behavioral shopper data and the business rules of the brand. This combination allows Returnly to make real-time policy decisions to ensure the most convenient experience for the customer while minimizing the company’s environmental impact and improving its operational efficiency. Vilar admits that Green Returns won’t work for every industry, especially ones that sell high-value items. But much like fixing a leaky faucet to save over 1,661 gallons of water every year, putting a stopper in the return waste of certain industries is essential in reducing excess resources. If hygiene-conscious industries such as beauty lingerie make an effort to lower their inevitable waste, there will be that much less in our landfills. This return model can also be effective for brands to...

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As Boeing 737 MAX Planes Remain Grounded, The Company Is Turning to Parking Lots
Jun26

As Boeing 737 MAX Planes Remain Grounded, The Company Is Turning to Parking Lots

Parking lots have generated over $8 million in revenue over the last nine years. For the most part, as long as general upkeep is maintained and nothing too strange happens, a parking lot can effectively last for 20 to 30 years. Parking lots are often great spots for festivals, public markets, and even holding storage units. None of that is really considered strange — but when Boeing 737 MAX planes start taking up space on these lots, people will likely give a few strange looks. And justifiably (justiFLYably) so — it’s a Boeing 737 MAX airplane. According to CNBC, there are about 500 Boeing 737 MAX planes grounded across the globe, and 100 of them are being stored in a parking lot at Boeing’s factory in Renton, Washington. Some of the planes are factory fresh and cannot be delivered to their destinations due to the Federal Aviation Administration’s (FAA) grounding of the jets in mid-March following two fatal crashes. Despite the fact that these jets aren’t in the sky, the company is still manufacturing these large aerial vehicles. “Boeing is still maintaining output at 42 per month, only slightly down from the 52 maximum rate they intended,” said Richard Aboulafia, aviation analyst. “Month-after-month of production, but no delivery to the end user is going to produce traffic jams and strange scenes like these.” It’s only an 80-minute flight from Miami to the Turks and Caicos islands — and chances are, if you’ve been flying out of Miami, you’ve done so on a Boeing 737 MAX. Now, after the FAA’s pullback, these planes are grounded until further notice. “I think as much as anything now it may be politics as much as the true certification [and] safety issues,” added American Airlines CEO Doug Parker. “I don’t think the FAA wants to be alone in doing this.” Currently, Boeing is attempting to get the airplanes re-certified with the FAA. There is no clear date for when the planes will be cleared for flight once again. As of late June 2019, many carriers have removed 737 MAX planes from their flight schedules through September and into October. “We’re going to bring a MAX back up in the air that will be one of the safest airplanes ever to fly,” added Dennis Muilenburg, CEO of Boeing. “But we also know it will take time rebuilding the confidence of our customers and the flying public, and this will be a long-term...

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