Top Digital Marketing Trends So Far In 2019
Oct11

Top Digital Marketing Trends So Far In 2019

Experts in any industry are key to keeping up with new trends and shifting strategies. Digital marketing is no different. Whether you are a small business owner or an executive at a fortune 100 company, relying on experts to navigate your strategy is key. We’ve reached out to the top web design and digital marketing experts to get their take on what is trending in 2019. Simple Website Designs “Even for the smallest businesses where marketing expenses may be a stretch, they’re finding that a simple website legitimizes them in the marketplace and increases positive customer sentiment that leads to growth in physical traffic,” says Mack Gullickson of Dynamark. Influencer Marketing “In recent years we have seen the emergence of chatbots and with developments in machine learning and Ai, more sophisticated applications will continue to change the digital marketing landscape,” mentions Sean Wingad of Fudge. “Also, the growth of influencer marketing continues to give rise to new and innovative Saas products to help the company navigate this digital marketing channel.” Local SEO “Having been in this space since 1999, we have seen a lot of changes in Search Engine Marketing techniques. Currently, we are seeing a lot of demand from businesses looking for Local SEO. This is great, and will have a big impact as voice search starts to pick up even more traction,” echoes Sarvy van Maris of Register IT. Chat Boxes “Did you know chat boxes are setting a new trend in how businesses communicate with their clients via their website,” says Christopher Hamilton of WebTrusive? Relevance “We have been seeing “relevance” continue to trend strongly for our clients,” says Jason Wright of Marketing by Data. “Getting backlinks from relative sites or from relative posts is having a big impact compared to just looking at the DA. Making sure to have outbound links to relative sites vs just the Wikipedia page is also showing some great results.” Google’s September Update “With Google’s latest algorithm update, we predict that long-form content will play an even greater role in site ranking. Long form content proves both expertise and authority on a subject (because who can make up content for 1500+ words?) and also gives you more opportunities to slip in long-tail keywords,” says Ian Hecht of Nash Web Marketing. “Plus, if the content is really valuable (which it should be) then that gives you more backlinking opportunities. Rather than more frequent, small blog posts, try a longer 1500+ word post, and see how it affects your site’s rankings.” “We’ve noticed that most of the natural linking strategies, such as guest blog posts on non-spammy websites, have improved rankings for...

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Climbing Healthcare Costs Hitting America Hard
Sep06

Climbing Healthcare Costs Hitting America Hard

The current American healthcare system has proven to be contributing to ongoing financial strain nationwide. Nearly 80% of Americans are struggling with debt, leading many to avoid medical care due to the incredible costs. However, it’s possible that the sky-high prices of American healthcare aren’t due to operational expenses, instead being a product of the healthcare system itself. Regardless of the cause, American healthcare prices have contributed to the nation’s rank as a place to live in falling. American Prices Above Other Nations While many conditions appear with similar frequency worldwide, others seem to occur more often in certain nations than others. Americans continue to struggle with chronic conditions connected to obesity in particular – according to the American Association of Diabetes Educators, there was a reported 30.3 million people living with diabetes at the end of 2017. Many people directly avoid seeking care or treatment for both chronic and short-term illnesses in the United States, strictly because of the extreme cost of doing so. American healthcare costs have remained high for years, but that doesn’t necessarily mean that American healthcare quality has improved or remained better than other nations. It is true that certain medical products and procedures are cost-intensive; just 2°C of temperature variation during shipping or storage could completely ruin a pharmaceutical product. However, that doesn’t seem to stop many other nations from finding affordable ways to care for their citizens. America consistently ranks among some of the most expensive care globally, partially due to a lack of transparency from hospitals and other medical care providers. Data shows that hospitals are by far the biggest cost in the $3.5 trillion healthcare system, where spending is growing faster than both inflation and wage growth. Families Feeling The Pressure For the poorest of Americans, this has created an unsustainable system that actively prevents them from seeking medical care when necessary. Most of the richest of the nation likely notice little impact on their quality of life; however, those already struggling to have other basic needs met are regularly unable to afford medical care. Many struggling areas already lack basic necessities, even including clean water. Only 3% of Earth’s water is fresh water, and despite the United States being among the wealthiest nations, large pockets of the nation often lack a reliable source of clean drinking water. This can worsen already existing health issues that then go untreated due to soaring care prices, creating a cycle of sickness. Decreased Quality Of Life All of these factors have ultimately hit the United States hard in recent years, even resulting in the nation’s relative quality of life falling. In a list...

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Digital Marketing In 2019
Sep03

Digital Marketing In 2019

As the summer of 2019 wraps up, the digital marketing community continues to witness substantial changes. Google has released multiple algorithm updates this year and businesses are adjusting strategies to stay on top of the SERPS. This can become a major challenge for small businesses to keep up with. We’ve reached out to the top digital marketing experts to ask them what is most important in 2019. Technical SEO “We like to keep things simple. Make sure all your technical SEO is on point, then just publish content. Then keep publishing content. In our experience, 90% of your competition isn’t doing anything, so as long as you keep publishing interesting, valuable content, you’ll be great,” says Evan Johnson of Stay Calm Industries. April Gilmore at clickfirstmarketing.com has sound advice for SEOs. “It might sound obvious, but on-page and technical SEO have both made a big difference for our clients so far this year. Make sure pages are loading quickly and focus on user experience. Sites that weve seen take the largest hits after algorithm updates have had major technical issues or offered poor user experiences.” AI Automation “AI/automation provides countless ways to improve SEO and other marketing offerings. The agencies who adopt this sooner rather than later will find themselves two steps ahead going into 2020,” mentions Chris Casarez of Exact Latitude. “Its getting easier and easier to go through relevant data that can make a difference in creating a great product that customers love or one that doesn’t. Marketing, data, and product are getting more and more integrated, even in the functions of a single company,” states Angelo Sorbello of Astrogrowth. “Machine learning and AI, in general, cheaper software available on the cloud due to the increase of competition and lower cost of per user are revolutionizing what will make or break a digital strategy.” “Digital Marketing is no longer just about posting content on social media. The Digital Marketing industry has seen revolutionary changes in the past few years. To build a strong following nowadays requires posting to multichannel platforms apart from traditional social media networks like podcasts, videos, apps, using stories feature on Facebook and Instagram, and more. The industry has also seen a surge in using AI and chatbots to produce more engaging and relatable content,” echoes Keith Heavilin of YellowFin Digital. “Producing personalized marketing content has become necessary for effective marketing. According to a survey, 90% of US consumers found it appealing. Video marketing has brought more consumers to brands than ever before. Consumers prefer this type of marketing because it’s informative and entertaining!” Voice Search “Voice search will grow rapidly in the coming years, it’s vital to optimize for...

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Newark Plans To Borrow $120M To Fix Water Crisis
Aug30

Newark Plans To Borrow $120M To Fix Water Crisis

New Jersey officials announced on Aug 26 that the city of Newark is going to receive a loan of $120 million to fix the ongoing water crisis. According to the announcement, this amount of money will be able to bring the city clean water once again in less than three years. Newark is facing issues because of the 18,000 old pipes that are causing lead to contaminate the drinking supply. With other officials beside him, including New Jersey Governor Phil Murphy and Newark Mayor Ras Baraka, Essex County Executive Joseph DiVincenzo Jr. said that the county will be issuing bonds over the next 24 to 30 months to more quickly eliminate the problematic pipes. Newark’s original plan would have cost $75 million and was scheduled to take eight years. “I don’t want to wait that long. I want this long-term solution to happen sooner rather than later,” said DiVincenzo. The County Executive also said that the importance of the crisis has made it a priority for the county and that he is happy the county can help speed up the solution. According to the city, over 770 pipes have already been replaced since the original plan went into action back in March. The new funds from the county offer another perk for Newark residents. Under the original program, homeowners potentially had to pay up to $1,000 each for the lead line replacement. While many homeowners may be willing to invest in something like curb appeal, one of the five most important factors in selling a house, to improve their property, not many would want to shell out their cash to fix a problem they didn’t cause. According to Baraka, the hundreds of homeowners who had their water lines replaced before the announcement of the new plan will not be billed for the work. To repay the loan, Newark will pay Essex County $6.2 million every year for 30 years. Despite this seemingly steep repayment schedule, Baraka said that Newark taxes will not increase for residents, even for a family of four that can use up to 400 gallons of water in an average day. Instead, he will be seeking state or federal funding to cover the debt and pay back the bond. U.S. Rep. Donald Payne Jr., D-10th Dist., said that he has talked with the representative of Flint, U.S. Rep. Dan Kildee of Michigan, to find federal funding for Newark. Payne intends to recreate the program that allocated federal dollars for Flint’s crisis. For Newark’s 282,000 residents, the expedited timeline and the freedom from debt comes at just the right time. Although over 63% of adults have moved...

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Digital Marketing Trends in 2019
Aug06

Digital Marketing Trends in 2019

Every year there are new and improved strategies in the digital marketing world. With new strategies, comes challenges for small businesses to keep ahead of the curb. We’ve reached out to the best local digital marketing experts to inform us what we should expect in 2019. Diversify Your Strategy “Our company focuses on digital marketing for local service based businesses,” says Rebekah Richards of JuceBox Local Marketing Partners. “With so much of the traditional page 1 real estate being taken up by ads and other Google features that push down traditional ranking spots, often below the fold, we focus on getting featured in four ways: 1) The Google Maps pack. Our clients need to show up in the top 3 and they must have Google reviews that beat their competition. Reputation marketing and SEO now go hand-in-hand. 2) Ranking YouTube videos for common questions in their niche as well as branded searches. The YouTube thumbnail really helps them stand out and videos that feature the business owners and their employees or customer testimonials increase trust and rapport. 3) Featured snippets. Content that is created has a heavy focus on answering questions and we use the FAQ schema to increase the likelihood of our answer being selected for the featured snippets. There is nothing quite like being featured at the very top of the Google search results. 4) Google Posts. By posting to Google we generate more organic clicks for our clients. Since Google posts come with CTA buttons visitors are encouraged to take action off the post.” Create In-Depth Content “Give readers and Google what they want to see; in-depth content. There’s been a bad habit circulating of sites writing blogs that seem to say the same thing post after post,” says Kelly Rossi of Marketing Magnitude. “What we’re finding now is that writing longer content with better information is performing better with visitors and on Google.” Find A Reputable Marketing Company “Work with a company that keeps you informed. Your digital presence is paramount, and can be your largest asset if utilized properly,” says Kelly Shoumate of AdCaffeine Marketing. Don’t Forget About Technical SEO “SEO used to balance on-page and off-page, but now technical SEO is a big piece of the pie,” echoes Shane Griffiths of Clarity Online. “We focus heavily on page speed, caching and rendering, Schema, site structure, and other technical factors when optimizing a website.” Page Speed “One of the most effective SEO strategies I have seen in 2019 has been optimizing page speed,” describes Tyler Rice of Animas Marketing. “The speed of a website not only influences customer behavior but is also becoming a larger ranking...

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Charlottesville Novelists Say Making Them Pay Business Taxes Is Unconstitutional
Aug01

Charlottesville Novelists Say Making Them Pay Business Taxes Is Unconstitutional

As two people who make their living writing novels, Corban Addison and John Hart don’t have to follow the traditional system for paying taxes through an employer. After receiving sizable tax bills from the city of Charlottesville and Albemarle County, however, the two novelists have decided to take a stand against what they deem an unconstitutional act. The state code in Virginia exempts writers for newspapers and magazines from paying business license taxes but does not extend the same exemptions to novelists. While it is not completely unheard-of for businesses to lack knowledge on their own tax information — a CNBC Small Business Survey found that in 2016 22% of small business owners didn’t know their effective tax rate — Hart and Addison weren’t aware that the state considered them businesses at all. The Institute for Justice, a nonprofit civil rights organization, is representing the two men in the lawsuits they filed against the city and county on July 24. According to attorney Renée Flaherty, the city and county are participating in unconstitutional discrimination by exempting writers who write for newspapers and magazines from the tax code and not independent authors. These writers supply the 12 books per year that the average American reads. Yet they don’t receive the same tax exemptions writers who work for media organizations do, even though there is often crossover between the two types of writing. “Instead of protecting and supporting its creative community, Charlottesville and Albemarle County have decided to treat it like an ATM,” Flaherty said. The lawsuit specifically cites the city and county’s actions as breaking the writers’ First Amendment rights, as it is a discrepancy in treatment over speech. The suit contests that the business license tax doesn’t clearly state the types of businesses that need to pay, violating their 14th Amendment rights as well. Flaherty clarified in the press conference announcing the lawsuits on July 24 that the purpose of business license taxes is to account for the cost of infrastructure that supports business operations. This covers aspects like the roads businesses are located on and the parking lots, 90% of which in the U.S. are surfaced with asphalt pavement, customers park in. Flaherty says that her clients, however, don’t use the city’s infrastructure to turn profits or serve customers as other businesses do. Hart maintains that he doesn’t use anything from the city or county for his work. He doesn’t even need parking spaces from the city, just his laptop and his imagination. If like 80% of homeowners, he decided to remodel his home to accommodate his work life, which could take up to one year to complete,...

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