Chinese Pre-Flight Superstition Dangerous Enough To Land People In Jail
Apr25

Chinese Pre-Flight Superstition Dangerous Enough To Land People In Jail

When we think about superstitions, they’re usually harmless or have little more meaning than something quirky people do in the name of preserving good luck. From rabbits’ feet to not stepping on cracks, most don’t have any tangible consequences if we follow them or neglect them. Some Chinese airline passengers have been finding the exact opposite of this when authorities started seeing a certain pre-flight good luck trend gain some dangerous momentum. Over the past couple of years, passengers Chinese passengers boarding planes have attempted to throw metal coins into airplane engines in the name of good luck and a safe flight. Yes, you heard that correctly. Throw coins into airplane engines for a safe flight. It was initially discovered when airline technicians on the ground noticed coins falling, and fortunately, missing the engine that was being targeted. Once the culprit was discovered, she (a woman in her 60s) was put into 10 days of administrative detention and the flight was delayed two hours. More people were doing it, too, but this time landing themselves in jail. In fact, this trend has been recorded since 2017 and since gaining momentum, the penalties have become much harsher. Jet engines already have enough to worry about without help from superstitious fliers. Strong oxidizing and acidic gases can reduce fluid and air-end service life in compression systems in engines by more than 90%, so the last thing engineers and technicians want to worry about is someone throwing a handful of coins into the mix. As living comedy would have it, Chinese airline Lucky Air is actually suing a passenger who admitted to attempting to throw coins into the engine of the flight — for good luck, of course. He was detained for a week and is being sued for more than $20,000 in losses for the airline, not to mention the immense inconvenience. “The incident caused a direct economic loss of nearly 140,000 yuan, and our company will press charges against this passenger in accordance with the law,” Lucky Air said in a statement. Jet engines are built to be sturdy pieces of machinery, especially being no strangers to foreign objects. Coins, however, are not foreign objects they’re built to handle. A coin getting into the inside of the engine could cause catastrophic failure mid-flight. Fortunately, every recorded instance of these coin tossing attempts has failed, but the worry nonetheless remains. If you’re superstitious, perhaps try something less disruptive and do everyone a favor by leaving the coins in your...

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It’s 2019: Here’s How Marketers Can Make a Difference With Their SEO Strategies
Apr24

It’s 2019: Here’s How Marketers Can Make a Difference With Their SEO Strategies

We all know that the need for good digital marketing is constant. But considering how quickly trends come and go, it can be tough for marketers to stay up-to-date with the changing times. Now that we’re well into 2019, it’s time to take an in-depth look at your current digital marketing and SEO strategy to assess whether it could use a bit of updating.   If some of these elements sound a bit introductory to you, there may be good reason to remind yourself of the basics. As Jordan McCreery of Ingrained Media points out, “So many website owners skip over the fundamentals and begin focusing on phase two or three of an SEO campaign without ever getting the proper foundation in place.” As the saying goes, you have to learn to walk before you can run. This year, make sure you’ve got all of the essential SEO elements down before you attempt to build upon them. To that end, here are some vital components of any successful SEO strategy in 2019. Make Your Website Shine You can’t expect to develop and execute an impressive SEO strategy if your website is lacking. If you attempt to do that, all of your hard work will essentially be for naught. Ignoring the importance of known ranking factors won’t do your site any favors, either. Essentially, you have to know what those elements are and take steps to improve them.   Ethan Giles of Novi.Digital notes, “Page speed and mobile friendliness will continue to be crucial aspects of SEO as search engines push mobile first initiatives and [as] users’ expectations of speed and usability increase.”   Ken Marshall of Doorbell Digital Marketing agrees. “As a company,” he explains, “your effort should be focused on a seamless mobile experience, improving site load times, average time on site, pages per session, CTR [click-through rate], and decreasing bounce rate. Your users will thank you by interacting with your site more, which will make Google take notice and reward you. All the hacks in the world won’t keep you ranking well if you aren’t making a push in these areas.”   Keep in mind, however, that you may need to adjust your tactics depending on your particular business or the technology you have in place. Daniel Lofaso of The Digital Elevator notes, “Digital marketing in 2019 is all about making the most effective changes that are consistent with the size site you have. The same strategies that work for new, small sites, for example, don’t always work so well with larger, more established sites (and vice versa). Increasing traffic, leads, or sales takes a unique approach...

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Spokesperson for Anti-Drunk Driving Campaign Passes Away
Apr23

Spokesperson for Anti-Drunk Driving Campaign Passes Away

Jacqui Saburido, the face of the anti-drunk driving campaign since 1999, has passed away at age 40 after her fight with cancer. Saburido was affected by one of many Americans who makes a life-changing mistake every day: drinking while driving. In 1999, Saburido and her friends were returning from a party in Austin, TX when a drunk driver hit their car head-on. As the front-seat passenger, Saburido suffered third-degree burns on 60% of her body when the car erupted in flames following the crash. Two of the other passengers were able to make it from the wreck. She survived this wreck, though two other passengers in the car were not so lucky. Natalia Chyptchak Bennett and Laura Guerrero were killed on the scene. As a result, Saburido had to undergo more than 100 operations. Because she was a recent immigrant from Venezuela without health insurance, the total costs crested more than $5 million over the next few years. She was currently discussing further skin grafts in Guatemala when she lost her fight to cancer. The drunk driver in question, Reggie Stephy, was convicted of manslaughter by one of Texas’ 70,000 attorneys in 2001. He was released after serving seven years in prison in 2008. The Texas Department of Transportation notes that the accident “scorched her eyes and left her blind; melted off her hair; took her ears, lips, nose, and eyelids; and robbed her of the use of her hands.” In an effort to teach others about the painful repercussions of drunk driving, Saburido used her new appearance as a warning to the countless people who perform this dangerous activity each day. Even though three in four people cope with speech anxiety, Saburido was able to reach an estimated one billion people with her powerful anti-drunk driving campaign. With the help of the Texas Department of Transportation, she was able to traverse the state, making stops to local schools. She even appeared on Oprah Winfrey’s show twice. Her anti-drunk driving campaigns were featured in countries as distant as Australia. “Even if it means sitting here in front of a camera with no ears, no nose, no eyebrows, no hair, I’ll do this a thousand times if it will help someone make a wise decision,” Saburido once said. This is essential for the 73% of Millennials who regularly drink liquor, beer, and wine. The legal limit dictates that your blood alcohol content (BAC) cannot exceed more than .08% in order to properly drive a vehicle. However, it’s always recommended that you rely on a sober driver while drinking. According to Saburido’s family, the advocate died from cancer in Guatemala where she moved several years earlier for better medical...

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50 Cent’s Extravagant Connecticut Mansion Finally Finds Buyer After 12 Years On The Market
Apr20

50 Cent’s Extravagant Connecticut Mansion Finally Finds Buyer After 12 Years On The Market

For over a decade, rapper 50 Cent struggled to sell his mansion in Farmington, Connecticut. A symbol of 1980s excess and luxurious living, 50 Cent originally put the extravagant compound on the market for $18.5 million 12 years ago. On Apr 2, the home finally sold for a mere $2.9 million. Not only is that number over 80% less than the original asking price, but it is over $1 million less than what 50 Cent paid for it in 2003. The musician bought the property from former boxer Mike Tyson for $4.1 million. That real estate deal still holds the record in Farmington for the most expensive home ever sold. 50 Cent would have no such luck in making another record-breaking deal in selling the house. After initially putting it back on the market in 2007, he and his real estate team slashed the price again and again to no avail. The rapper even invested between $6 million and $10 million in renovations, joining the 58% of homeowners per year who say they plan to spend money on improving their homes, but far outdoing the average home remodel. His team also listed the property for rent at $100,000 a month and put it on Million Dollar Listing in an attempt to spark interest. Yet none of these efforts worked to attract buyers. With 50,000 square feet of space and 17 acres, the home has 19 bedrooms and 25 bathrooms. Within its massive size, the mansion also boasts an indoor pool, a basketball court, several game rooms, a hot tub that can fit 40 people, a gym, a home theater, a recording studio, and even a nightclub. While these amenities may be everything you’d find in a child’s drawing of a dream home, the impracticality of its size and the reality of paying for its upkeep is what kept buyers away for years. According to RC Atlee of Compass, a seller of luxury homes in the Hamptons, there is a variety of “invisible costs” that come with owning a mansion. For his Connecticut compound, 50 Cent was reportedly spending about $70,000 per month in expenses. These thousands included mortgage payments and property taxes, the latter of which had to follow New York’s mansion tax. This tax states that anyone who purchases a residential property for over $1 million has to pay 1% of the sale price. According to Atlee, that tax can be up to 4.15% for a property that sells for $25 million or more. These taxes alone for keeping a home make the cost of keeping actual living beings, like pets and plants, seem like chump change. For...

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Fight Back Against Sleep Deprivation: 3 Questions to Ask Yourself
Apr16

Fight Back Against Sleep Deprivation: 3 Questions to Ask Yourself

We’ve all gone through all-nighters before. Whether it was back in college for some late-night studying or a sleepless night caring for a newborn — losing a night of sleep is tough, but it can be done… in moderation. You can bounce back from a single poor night’s sleep, but it’s a lot more difficult if it’s something that you struggle with often.   Sleep deprivation is a serious issue that needs to be correctly handled. Insomnia and sleeplessness can have a serious impact on all aspects of your life. In fact, sleep deprivation has been linked to obesity, diabetes, heart disease, and other mental health issues.   Up to 51% of all employees state that they’re less productive at work because of stress and sleep can play a major role in overall wellbeing. You really do need a solid seven to nine hours of sleep each night in order to feel healthy, focused, and ready to take on the day.   “There are lots of methods available to help aid sleep, such as avoiding electronic devices close to bedtime, controlling light and noise levels, and avoiding stimulants such as caffeine,” said Dr. Doug Wright, medical director at Aviva UK Health.   Here are some great questions to ask yourself that should help you tackle your recent nighttime issues:   Are you willing to try a new approach — If you’re not willing to try something new, you’re going to likely continue struggling to fall asleep at night. Certain things work perfect for other people and won’t work at all for you. You have to find out what works for your body. Consider steeping Chamomile tea, a healthy sleep aid, for about 15 minutes and keep it covered so you don’t lose any of the heat.   Is your bedroom really a good place to sleep? — If your room isn’t cool, dark, and relatively quiet, you might want to make some changes. Don’t watch TV at night, put your phone away, and make sure you have a working air conditioning unit and heating unit during the summer and winter. Keep in mind, efficient HVAC systems require maintenance inspections at least twice a year. If your TV is always on, you have music blasting, or a pet keeps jumping on your bed, you’re going to continue to sleep poorly. “As much as possible, someone who is having trouble sleeping should remove anything from their bedroom that is likely to wake them,” added Dr. Linda Myerholtz, a clinical psychologist with UNC Family Medicine. “This may include pets in the bed or even, in some cases, a partner. Easier said than done for some people, but this can really help improve sleep...

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