Digital Marketing In 2019
Sep03

Digital Marketing In 2019

As the summer of 2019 wraps up, the digital marketing community continues to witness substantial changes. Google has released multiple algorithm updates this year and businesses are adjusting strategies to stay on top of the SERPS. This can become a major challenge for small businesses to keep up with. We’ve reached out to the top digital marketing experts to ask them what is most important in 2019. Technical SEO “We like to keep things simple. Make sure all your technical SEO is on point, then just publish content. Then keep publishing content. In our experience, 90% of your competition isn’t doing anything, so as long as you keep publishing interesting, valuable content, you’ll be great,” says Evan Johnson of Stay Calm Industries. April Gilmore at clickfirstmarketing.com has sound advice for SEOs. “It might sound obvious, but on-page and technical SEO have both made a big difference for our clients so far this year. Make sure pages are loading quickly and focus on user experience. Sites that weve seen take the largest hits after algorithm updates have had major technical issues or offered poor user experiences.” AI Automation “AI/automation provides countless ways to improve SEO and other marketing offerings. The agencies who adopt this sooner rather than later will find themselves two steps ahead going into 2020,” mentions Chris Casarez of Exact Latitude. “Its getting easier and easier to go through relevant data that can make a difference in creating a great product that customers love or one that doesn’t. Marketing, data, and product are getting more and more integrated, even in the functions of a single company,” states Angelo Sorbello of Astrogrowth. “Machine learning and AI, in general, cheaper software available on the cloud due to the increase of competition and lower cost of per user are revolutionizing what will make or break a digital strategy.” “Digital Marketing is no longer just about posting content on social media. The Digital Marketing industry has seen revolutionary changes in the past few years. To build a strong following nowadays requires posting to multichannel platforms apart from traditional social media networks like podcasts, videos, apps, using stories feature on Facebook and Instagram, and more. The industry has also seen a surge in using AI and chatbots to produce more engaging and relatable content,” echoes Keith Heavilin of YellowFin Digital. “Producing personalized marketing content has become necessary for effective marketing. According to a survey, 90% of US consumers found it appealing. Video marketing has brought more consumers to brands than ever before. Consumers prefer this type of marketing because it’s informative and entertaining!” Voice Search “Voice search will grow rapidly in the coming years, it’s vital to optimize for...

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