Climbing Healthcare Costs Hitting America Hard
Sep06

Climbing Healthcare Costs Hitting America Hard

The current American healthcare system has proven to be contributing to ongoing financial strain nationwide. Nearly 80% of Americans are struggling with debt, leading many to avoid medical care due to the incredible costs. However, it’s possible that the sky-high prices of American healthcare aren’t due to operational expenses, instead being a product of the healthcare system itself. Regardless of the cause, American healthcare prices have contributed to the nation’s rank as a place to live in falling. American Prices Above Other Nations While many conditions appear with similar frequency worldwide, others seem to occur more often in certain nations than others. Americans continue to struggle with chronic conditions connected to obesity in particular – according to the American Association of Diabetes Educators, there was a reported 30.3 million people living with diabetes at the end of 2017. Many people directly avoid seeking care or treatment for both chronic and short-term illnesses in the United States, strictly because of the extreme cost of doing so. American healthcare costs have remained high for years, but that doesn’t necessarily mean that American healthcare quality has improved or remained better than other nations. It is true that certain medical products and procedures are cost-intensive; just 2°C of temperature variation during shipping or storage could completely ruin a pharmaceutical product. However, that doesn’t seem to stop many other nations from finding affordable ways to care for their citizens. America consistently ranks among some of the most expensive care globally, partially due to a lack of transparency from hospitals and other medical care providers. Data shows that hospitals are by far the biggest cost in the $3.5 trillion healthcare system, where spending is growing faster than both inflation and wage growth. Families Feeling The Pressure For the poorest of Americans, this has created an unsustainable system that actively prevents them from seeking medical care when necessary. Most of the richest of the nation likely notice little impact on their quality of life; however, those already struggling to have other basic needs met are regularly unable to afford medical care. Many struggling areas already lack basic necessities, even including clean water. Only 3% of Earth’s water is fresh water, and despite the United States being among the wealthiest nations, large pockets of the nation often lack a reliable source of clean drinking water. This can worsen already existing health issues that then go untreated due to soaring care prices, creating a cycle of sickness. Decreased Quality Of Life All of these factors have ultimately hit the United States hard in recent years, even resulting in the nation’s relative quality of life falling. In a list...

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Digital Marketing In 2019
Sep03

Digital Marketing In 2019

As the summer of 2019 wraps up, the digital marketing community continues to witness substantial changes. Google has released multiple algorithm updates this year and businesses are adjusting strategies to stay on top of the SERPS. This can become a major challenge for small businesses to keep up with. We’ve reached out to the top digital marketing experts to ask them what is most important in 2019. Technical SEO “We like to keep things simple. Make sure all your technical SEO is on point, then just publish content. Then keep publishing content. In our experience, 90% of your competition isn’t doing anything, so as long as you keep publishing interesting, valuable content, you’ll be great,” says Evan Johnson of Stay Calm Industries. April Gilmore at clickfirstmarketing.com has sound advice for SEOs. “It might sound obvious, but on-page and technical SEO have both made a big difference for our clients so far this year. Make sure pages are loading quickly and focus on user experience. Sites that weve seen take the largest hits after algorithm updates have had major technical issues or offered poor user experiences.” AI Automation “AI/automation provides countless ways to improve SEO and other marketing offerings. The agencies who adopt this sooner rather than later will find themselves two steps ahead going into 2020,” mentions Chris Casarez of Exact Latitude. “Its getting easier and easier to go through relevant data that can make a difference in creating a great product that customers love or one that doesn’t. Marketing, data, and product are getting more and more integrated, even in the functions of a single company,” states Angelo Sorbello of Astrogrowth. “Machine learning and AI, in general, cheaper software available on the cloud due to the increase of competition and lower cost of per user are revolutionizing what will make or break a digital strategy.” “Digital Marketing is no longer just about posting content on social media. The Digital Marketing industry has seen revolutionary changes in the past few years. To build a strong following nowadays requires posting to multichannel platforms apart from traditional social media networks like podcasts, videos, apps, using stories feature on Facebook and Instagram, and more. The industry has also seen a surge in using AI and chatbots to produce more engaging and relatable content,” echoes Keith Heavilin of YellowFin Digital. “Producing personalized marketing content has become necessary for effective marketing. According to a survey, 90% of US consumers found it appealing. Video marketing has brought more consumers to brands than ever before. Consumers prefer this type of marketing because it’s informative and entertaining!” Voice Search “Voice search will grow rapidly in the coming years, it’s vital to optimize for...

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