Digital Marketing Trends in 2019
Aug06

Digital Marketing Trends in 2019

Every year there are new and improved strategies in the digital marketing world. With new strategies, comes challenges for small businesses to keep ahead of the curb. We’ve reached out to the best local digital marketing experts to inform us what we should expect in 2019. Diversify Your Strategy “Our company focuses on digital marketing for local service based businesses,” says┬áRebekah Richards of JuceBox Local Marketing Partners. “With so much of the traditional page 1 real estate being taken up by ads and other Google features that push down traditional ranking spots, often below the fold, we focus on getting featured in four ways: 1) The Google Maps pack. Our clients need to show up in the top 3 and they must have Google reviews that beat their competition. Reputation marketing and SEO now go hand-in-hand. 2) Ranking YouTube videos for common questions in their niche as well as branded searches. The YouTube thumbnail really helps them stand out and videos that feature the business owners and their employees or customer testimonials increase trust and rapport. 3) Featured snippets. Content that is created has a heavy focus on answering questions and we use the FAQ schema to increase the likelihood of our answer being selected for the featured snippets. There is nothing quite like being featured at the very top of the Google search results. 4) Google Posts. By posting to Google we generate more organic clicks for our clients. Since Google posts come with CTA buttons visitors are encouraged to take action off the post.” Create In-Depth Content “Give readers and Google what they want to see; in-depth content. There’s been a bad habit circulating of sites writing blogs that seem to say the same thing post after post,” says Kelly Rossi of Marketing Magnitude. “What we’re finding now is that writing longer content with better information is performing better with visitors and on Google.” Find A Reputable Marketing Company “Work with a company that keeps you informed. Your digital presence is paramount, and can be your largest asset if utilized properly,” says┬áKelly Shoumate of AdCaffeine Marketing. Don’t Forget About Technical SEO “SEO used to balance on-page and off-page, but now technical SEO is a big piece of the pie,” echoes Shane Griffiths of Clarity Online. “We focus heavily on page speed, caching and rendering, Schema, site structure, and other technical factors when optimizing a website.” Page Speed “One of the most effective SEO strategies I have seen in 2019 has been optimizing page speed,” describes Tyler Rice of Animas Marketing. “The speed of a website not only influences customer behavior but is also becoming a larger ranking...

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