2019 Search Engine Optimization Trends: Industry Experts Lend Their Voices To The Conversation
Jun05

2019 Search Engine Optimization Trends: Industry Experts Lend Their Voices To The Conversation

Digital marketing is a nuanced industry. With so many different ranking factors and web design aspects to consider, it can be hard to know how to split your attention in a way that will most ideally benefit your company; given the increased amount of competition out there, this ability to balance is more important than ever. Let’s hear from some SEO industry experts to get their perspective on the tools and techniques that will best optimize your website.   The Human Experience Search engines were made for human beings, so it makes sense that the content provided be useful and relevant to their needs and interests.   “Quality content is the way forward in 2019,” said Madison Carter of Deprigo. “People are hungry for more thoughtful, informative, and interesting content, and are tired of reading the same tired blogs over and over again. We obviously will still need to keep keywords in mind when writing content, but I think we’re moving towards a more human-centric focus in SEO going forward.”   Jaco Grobbelaar of Broad Vision Marketing agreed wholeheartedly as he explained the positive impact of consumer/customer interactions:   “One of the most important SEO strategies for 2019 and beyond is increasing the interaction between website visitors and website content. The more a visitor interacts with the content the more it confirms to search engines that the right content has been delivered. This higher level of interaction will have a dramatic influence on the authority search engines allocate to the content, the page rank, and the domain.”   While this certainly applies to the content produced, it also plays a role behind the SEO scenes.   “Pages of reports and stats are becoming less important to clients,” said Dale Shadbegian of 118Group. “They want to have human and expert insight into what they mean. Expect to spend more time speaking to people about how their money is being invested and what those results are.”   Instead of churning out content like a factory, work with your client — in both the technical and creative aspects of the job — to produce something relevant and useful for all parties.   “Take the time to truly capture a client’s voice and culture to enable your team to clearly promote this voice throughout all digital content,” Jeremy Mountain of Bean Media Productions explained. “Using brand-consistent, creative, and updating messaging throughout site content, video, blogs, social media turns tactical SEO on the back end into personal relationships and trust on the front end.”   Know Your Field By adding skilled and experienced writers and content creators to this focus, you’ll be able to...

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