Expert Tips To Improve Your Site’s User Experience
May08

Expert Tips To Improve Your Site’s User Experience

Your company’s website or app leaves a lasting impression on your customers. Whether that impression attracts and retains customers depends on many different factors, but ultimately comes down to user experience (UX). UX design focuses on the overall experience your customers have when using your product such as your app, website, or merchandise. Your product needs to be designed with user experience in mind to see any kind of consumer action. So how can you improve your user experience? How can I enhance my UX design? The goal of UX design is to offer a unique solution to your customers that corresponds to the need your customer has the moment they access your product. Your product needs to provide the solution to your customer’s needs. Your customer has a problem, your product has the solution. Here are a few tips you can use to improve your user experience to make sure your customers’ needs are always met. Make sure the user can find you “The smart companies know that SEO is here to stay and not just in Google,” says Mical Johnson of Cyberize Group. “SEO has never been more important for business as it is today.” Search engine optimization isn’t just for better search engine rankings but also to make sure your customers find you and the solutions they need. Cameo Moy from Bizzistance points out that investing in AdWords over SEO isn’t a good idea for this reason. “[By investing in AdWords], you sacrifice the long-term benefits of building a lasting, content rich website for the short-term benefits of the quick-click visit statistics,” Moy says. Invest in providing quality content “If you truly want to rank on Google, you must be able to give the searcher what they want,” says Jacob Amundsen of Venture Creative Studios. “This means creating quality content that is better and different than what is currently ranking on the first page of Google for your target keyword.” JR Griggs of RedWall Marketing says the biggest trend in digital marketing right now is diversifying SEO. “We are seeing much better results with longer pages and posts that have more info,” Griggs says. “Helpful blog posts that are relevant to the popular search terms.” Griggs also points out that grouping posts, or creating multiple posts on a topic, can enhance the terms your business is found for. It also keeps visitors on your website for a longer period of time because the user can navigate through each article. Why is providing longer, more creative content such a major trend right now? Google’s most recent updates have been moving further away from keyword-stuffed articles and more...

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