It’s 2019: Here’s How Marketers Can Make a Difference With Their SEO Strategies
Apr24

It’s 2019: Here’s How Marketers Can Make a Difference With Their SEO Strategies

We all know that the need for good digital marketing is constant. But considering how quickly trends come and go, it can be tough for marketers to stay up-to-date with the changing times. Now that we’re well into 2019, it’s time to take an in-depth look at your current digital marketing and SEO strategy to assess whether it could use a bit of updating.   If some of these elements sound a bit introductory to you, there may be good reason to remind yourself of the basics. As Jordan McCreery of Ingrained Media points out, “So many website owners skip over the fundamentals and begin focusing on phase two or three of an SEO campaign without ever getting the proper foundation in place.” As the saying goes, you have to learn to walk before you can run. This year, make sure you’ve got all of the essential SEO elements down before you attempt to build upon them. To that end, here are some vital components of any successful SEO strategy in 2019. Make Your Website Shine You can’t expect to develop and execute an impressive SEO strategy if your website is lacking. If you attempt to do that, all of your hard work will essentially be for naught. Ignoring the importance of known ranking factors won’t do your site any favors, either. Essentially, you have to know what those elements are and take steps to improve them.   Ethan Giles of Novi.Digital notes, “Page speed and mobile friendliness will continue to be crucial aspects of SEO as search engines push mobile first initiatives and [as] users’ expectations of speed and usability increase.”   Ken Marshall of Doorbell Digital Marketing agrees. “As a company,” he explains, “your effort should be focused on a seamless mobile experience, improving site load times, average time on site, pages per session, CTR [click-through rate], and decreasing bounce rate. Your users will thank you by interacting with your site more, which will make Google take notice and reward you. All the hacks in the world won’t keep you ranking well if you aren’t making a push in these areas.”   Keep in mind, however, that you may need to adjust your tactics depending on your particular business or the technology you have in place. Daniel Lofaso of The Digital Elevator notes, “Digital marketing in 2019 is all about making the most effective changes that are consistent with the size site you have. The same strategies that work for new, small sites, for example, don’t always work so well with larger, more established sites (and vice versa). Increasing traffic, leads, or sales takes a unique approach...

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