2019 And Beyond: The Strategies Shaping the Future of Digital Marketing
Mar15

2019 And Beyond: The Strategies Shaping the Future of Digital Marketing

Digital marketing is the marketing of products or services using technologies, many across the Internet, but includes mole phones, display advertising, and any other digital medium. Digital marketing is always changing; companies develop new ways to utilize technology to succeed, former innovative strategies become antiquated and fade away, and new ideas emerge that have revolutionary ripple effects across the entire sector. Some new approaches offer only minuscule advantages, but are certainly important. Conversely, some digital marketing strategies can change entire industries and can even reshape the way advertising is thought of, studied, and utilized. It’s true that 2019 will certainly feature a few strategies that have been in the works for years, but there is a buzz among digital marketing professionals when it comes to innovative new approaches. We reached out to some of the leaders across the digital marketing industry to find out what they are expecting, emphasizing, and looking forward to throughout 2019 and beyond: Local approaches and social monitoring No matter what happens throughout 2019, large national retailers will likely reign supreme. But that doesn’t mean local businesses are going down without a fight. Local businesses, for that matter, aren’t going anywhere. “It’s exciting to see the ‘buy local / shop local’ movements happening all over the country,” said Dani Owens, of Pigzilla. “I’m hoping to see a trend in 2019 of small independent businesses taking back some of the market share.” Perhaps the best way marketers can improve their local revenues is to monitor local consumers’ social habits, rather than simply relying exclusively on Google searches (which is still obviously vital). “One of the most effective SEO strategies in 2019 will be using social monitoring to generate topic ideas before your competitors can research these topic keywords,” said Keller Tiemann, of Leadsurance. “The strategy is quite simple really, by using social monitoring for keyword research rather than Google’s keyword data, you are going to find opportunities before your competition does.” Once again, Content remains King In January 1996, Bill Gates wrote an essay titled “Content is King,” which was published on the Microsoft website. Certainly, the digital landscape has been completely changed multiple times since the late 1990s, but one thing remains the same: content is still king. “I think the ‘quality content’ and fresh content is something that can rank your sites up and even beat your competition,” added Umer Idrisi, of All Blog Things. “Fresh and quality content is the only way of doing SEO for a long-term ranking plan.” Idrisi isn’t the own digital marketing professional who’s stressing the importance of quality content in 2019 — not by a long shot. “Publishing...

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