How to create a winning SMS marketing campaign
Mar06

How to create a winning SMS marketing campaign

Just like any marketing campaign, SMS campaign needs thorough planning. You can’t just execute something that you thought out of the blue. Your idea of a campaign should run into processes in order for you to successfully execute that idea.   So how do you do it? How can you execute your idea into a winning SMS Marketing campaign?   Here are some pointers that you should keep in mind. (and your white label SEO firm can help you with this).  Tip #1 – Choose the right keyword You don’t just compose a message. You need to think it over and over. And you need the right keywords so that your customers will surely remember the important part of your message. So how do you choose the right keywords? There are ways of doing this: Your keyword should be short. Shorter keywords are easy to remember, especially in text messages. Since you only have limited characters, shorter keywords will be a great help in composing your message. Your keyword should be simple. Avoid using complicated keywords that are hard to spell out and remember. When they see your keywords, your customers should be able to see it immediately and remember it easily. You should choose a keyword that reflects your brand. If you are selling shoes, avoid using keywords that do not have any relation to shoes like animals, food, etc. If you include unnecessary keywords your customers will get confused with your message. Tip #2 – Find the right SMS provider that fits your requirements This is one of the important things that you need to consider. Don’t just choose an SMS provider just because it is cheaper or runs a super great discount. Choose an SMS provider that fits your business and marketing requirements.   In doing this, you need to do a little research on all the available SMS providers in your area or in the industry. If you don’t know where to start, here are pointers to guide you in finding the right SMS provider to team up with.   Can the company accommodate your keywords? Remember, you took a lot of time in thinking of the most appropriate and easy to remember keywords for your SMS campaign? So it is a must that you should be able to use that. Your provider should allow you to use any keywords that you want. There might be providers that may not allow you to use certain keywords as they are being used by their current clients that might be your competitor. You should definitely check this out first.   Does the company have good customer support?...

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