5 Major Digital Marketing Trends You’ll See In 2019
Dec13

5 Major Digital Marketing Trends You’ll See In 2019

The digital marketing world is in constant flux, which makes keeping up with the latest trends a big challenge. Luckily for you, we’ve compiled a list of the top digital marketing trends you actually need to know in 2019. We’ve also asked select industry experts to give their two cents on the matter as well. High-Quality, Creative Content Content has long been the backbone of good digital marketing and SEO strategies. That may change one day, but not in 2019. The biggest difference in the new year is that there will be an increasing emphasis on nuance in content, meaning that next year’s content is going to be more sophisticated and targeted towards specific markets. “Hands down the best strategy for SEO in 2019 is to always focus your content with the reader in mind. What is most valuable for them, easy to find on your site and clear and concise. Sure the technical component matters, but great content trumps everything,” said Cinnamon Wolfe, Photo Editor and Business Coach. Not only will quality content attract and engage your target audiences, but it will create valuable backlinks and SEO juice to keep those leads coming. Ronald Dod, CMO and co-founder of Visiture, pointed to the importance of content for the eCommerce industry. “We see more and more eCommerce merchants using content marketing to drive high-quality backlinks, rank for research intent keyword phrases, and help drive customer acquisition through content marketing. This may seem simple to the majority of SEO practitioners but for eCommerce merchants using content marketing is fairly difficult to execute in my professional opinion,” said Dod. Modern Video Content It’s been said before, but we’ll say it again: strong video content is a digital marketing must. About 73% of all Americans engage with YouTube, and platforms like Facebook and Instagram have become popular mediums for showcasing video content, too. Consumers love getting information through engaging videos, and video digital marketing is an effective way to rank on Google’s search engine results page (SERP) in the face of paid ads, as Eric Kronthal, President and Founder of periscopeUP, notes. “Unfortunately we’re likely to see further depletion of organic results on Google in 2019. Just getting to the bottom of page one of Google’s results simply isn’t enough. SEOs must dominate the SERP’s top positions, earn visibility in enhanced results (snippets, answer boxes), optimize for other results in images, maps and video, and look to additional platforms like Amazon,” said Kronthal. Video content, including the relatively new trend of live streaming, is also the perfect opportunity to reach your intended audiences. When you create personal and relatable content, consumers will...

Read More