In the Midst of 3-Year Price Slump, Dairy Farmers Must Adapt or Die

For the last three years, U.S. dairy farmers have been struggling with the longest price slump in recent memory. Already, some farmers have either lost their dairy farms or sought alternative forms of revenue. Dairy farmers are producing milk faster than Americans can drink it, leading to the third year in a row for declining […]

Continue Reading

Personalization Matters: The New Age Of Direct Mail

Think about the last email advertisement you got. Can you even remember what it was? Probably not, because email marketing campaigns are overwhelming, impersonal, and nonstop; at a certain point, you just start to tune them out. On the other hand, try to recall the last piece of physical mail advertisement you received — it […]

Continue Reading

History Shines Its Light On You: Communities Give New Life To Local Signs

In a delightful display of community care and engagement, an iconic sign in Kansas City has been relit for the first time in years. The Western Auto sign was installed in 1952 by the Western Auto Supply Co., a car parts start-up that saw its birth in the very same city almost 110 years ago. […]

Continue Reading

Cracker Crazy: Ritz, Goldfish Brands Recall Items For Potential Salmonella Contamination

Ritz Crackers and Goldfish are just two of the prominent snack brands recalled over the last week due to a potential salmonella outbreak in products containing whey. Whey is a grain ingredient used in many cracker products to thicken and add texture. Prominent snack sources, Pepperidge Farm and Mondelez, have recalled items as a precautionary […]

Continue Reading