Major Changes Coming to Home Remodeling and E-Commerce Industries
Jan08

Major Changes Coming to Home Remodeling and E-Commerce Industries

There are some major changes coming to the online retail world as well as the home improvement industry in 2018. Home Depot recently announced that is has acquired The Company Store, an e-commerce retailer of home goods and textiles. Experts believe this is a sign the home improvement giant may be going after Amazon’s e-commerce turf. According to Retail Dive, Hanover Direct previously owned The Company Store, but plans to sell the online retailer to Home Depot were finalized on December 19. The Company Store was founded in 1911 in Wisconsin; there are also five physical locations that will not be part of Home Depot’s acquisition. “We are building the capability and investing to tailor our messages and scale,” said Kevin Hofmann, Home Depot’s president of e-commerce. “We’ve grown the online business by approximately $1 billion in each of the last four year… so these interconnected retail efforts continue to be a key growth engine for our overall business. And over the last few years, they’ve contributed approximately 20% of the company’s total growth.” The entire U.S. e-commerce industry is rapidly growing, with revenue sitting at approximately $423.2 billion. And Home Depot wants to improve its digital presence as well, especially as more homeowners are looking to purchase items for home remolding projects. A recent survey found that nearly two-thirds of U.S. consumers are planning on renovating their homes. Hofmann also states that Home Depot’s e-commerce sales as of late were at 6.4%, roughly double their closest competitor, Lowe’s. “The Company Store is highly recognized and a staple in many households who are buying direct and have been for over 100 years,” said Jim Fosina, CEO of Fosina Marketing Group. “Consumers want more one-stop shop options in the verticals like home improvement by renovation, repair or decor that are available at multiple touch points, both direct and retail. Good move by both companies who clearly see the opportunity for their brands to reach broader into gender, channel and complementary products offerings and maybe even services. The Company Store‚Äôs long time database of direct to consumer customers will prove to be a highly valuable asset to the Home Depot in reaching more customers.” Currently, 60% of Home Depot’s sales (in-store or online) are influenced by a digital visit. And the recent acquisition of The Company Store will only drive that number higher. Home Depot expects to surpass 1.8 billion digital visits in 2018, rivaling just about any competitor and its own transactions inside physical stores. “Customers are moving online to begin the shopping experience in this space, and we will invest to connect our services business to the digital world,”...

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Mistakes Homeowners Make that Ruin their Property

When you’re a homeowner, you have a lot of responsibility. You have to pay bills, make sure you have enough food in the fridge, and you need to make sure your home is in good condition. Many homeowners go into owning a home thinking they can handle the investment and hoping to turn their property into their dream house. However, some find that it’s a lot harder to do than they originally thought. In order to avoid making a mess of the situation, there are a few mistakes to avoid. According to the East Bay Times, one of the most common mistakes homeowners make is planting without thinking about the future. Sure, a tree might seem like a good idea to provide shade in front of your home, but what will happen if the tree you chose becomes too big? The roots can become large and expand beneath your home, ultimately ruining the foundation and harming your home. While planting large pieces may seem like a great addition to your homes aesthetic, the International Association of Home Inspectors urges caution. Another popular mistake that homeowners make is ignoring the exterior. It might seem hard for an owner to take a lap around their home at the end of the day after a rough few hours of work. However, that lap around the property can help identify any exterior problems. Peeling paint and clogged gutters might not seem like a big deal at first, but at the end of the day, clogged gutters can end up causing a homeowner thousands of dollars. Clearly, gutter cleaning is an important job that should be done twice a year to prevent things like foundation issues, leaks, and roof problems. While stacking firewood against the exterior of the home may seem like a common practice, doing this can actually be extremely harmful. It may be helpful to have this on hand to heat your home or cook, but by stacking the wood against the home, rodents and mice are being taunted with a place to rest their head. Avoiding these common, but harmful practices can help give the homeowner the promise of the dream home they’ve always...

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